College sports is a multi-billion dollar industry, justifying the significant investments in transformative technology by educational institutions. In this high-stakes environment, athletics teams, both on and off the field, are realizing that technology is a game-changer.

Two years after the NCAA cleared the way for college athletes to earn money off their fame and celebrity, digital technology is allowing some of them to get paid by their fans without having to do very much in return.

College sports are getting interesting, with athletes and companies leveraging the power of NIL and technology.