Web3 Technology in Sports: Opportunities and Challenges

Enter Web3: a proposed solution to the centralization and ownership issues plaguing the current web landscape. This iteration of the Internet mirrors more closely Berners-Lee's original conception - an ecosystem underpinned by open and decentralized protocols. By integrating blockchains, cryptocurrencies, and NFTs, Web3 aims to re-establish the balance of power, granting it back to the users.