Ever since the National Collegiate Athletic Association (NCAA) introduced its name, image, and likeness (NIL) policy in July 2021, college sports have changed forever and for the better. The policy gives college athletes the opportunity to make money off their NIL.

College sports is a multi-billion dollar industry, justifying the significant investments in transformative technology by educational institutions. In this high-stakes environment, athletics teams, both on and off the field, are realizing that technology is a game-changer.

Two years after the NCAA cleared the way for college athletes to earn money off their fame and celebrity, digital technology is allowing some of them to get paid by their fans without having to do very much in return.

Enter Web3: a proposed solution to the centralization and ownership issues plaguing the current web landscape. This iteration of the Internet mirrors more closely Berners-Lee's original conception - an ecosystem underpinned by open and decentralized protocols. By integrating blockchains, cryptocurrencies, and NFTs, Web3 aims to re-establish the balance of power, granting it back to the users.

College sports are getting interesting, with athletes and companies leveraging the power of NIL and technology.