Ever since the National Collegiate Athletic Association (NCAA) introduced its name, image, and likeness (NIL) policy in July 2021, college sports have changed forever and for the better. The policy gives college athletes the opportunity to make money off their NIL.

Two years after the NCAA cleared the way for college athletes to earn money off their fame and celebrity, digital technology is allowing some of them to get paid by their fans without having to do very much in return.