Social Media Marketing: 5 Basic Things You Need to Know to Get Started
Social Media Marketing: 5 Basic Things You Need to Know to Get Started
Social Media Marketing is a must when you talk about growing your business online. If you’ve been doing some reading and researching lately, you’d know that this is indeed a fact. With so many tutorials available, the basic things are usually the ones that get unnoticed. And most of the time, these are things that are crucial in making it all successful. Remember, for you to get the best results, you need to start the right way. So what are the things you need to know and set up before you run your social media marketing campaign?
Social Media Marketing Campaign, What You Need to Start
Facebook Page Optimization
Most businesses have a Facebook Page. If you don’t have one, you should make this a priority. But merely having one isn’t going to work. You need a fully optimized Facebook Page with some SEO best practices for you to be able to maximize conversions. Sure, you have a website, but your FB page now becomes a sort of like a second homepage. There is a correlation between social rankings and a well-developed social presence. And so, this should be one of the things you need to have in place before anything else.
Content Creation/Schedule
A well-curated content and a Social Media Content Calendar is essential in making a Social Media Marketing campaign work well. Of course, when you run a campaign, you need content that is fit for your audience. At the same time, you need to know when to have it posted on specific social media platforms. This calendar is what keeps your social media strategy organized and curated
Social Media Management Software
You have the strategy. You have the plan. You have the content, the schedule, and now it’s time to put it all in one Social Media Management software that allows you to manage, control, and monitor every post you have for your social media marketing campaign. With so many of these readily available online, all it takes is for you to choose one that works for you and your workflow.
Budget
Niel Patel, on his blog, mentioned marketers are allocating close to 10% of their budgets to social media. The spend allocation, just like any other campaign, is one you cannot do without and one that has to be well defined. It’s the most important thing to know to be able to move forward. How many thousands of people do you want to reach? How much are you willing to spend?
The way to do this is to know your target audience and select the social media channels you want to use for your campaign. That way, you get to know how much you need and how to spend it.
Facebook Ads Knowledge
A big chunk of Social Media Marketing is about knowing the ropes of Facebook Ads. Advertising on one of the biggest social media platforms with billions of users is easy, given the system Facebook has. But it takes a lot of knowledge on how to make targeted ads that would bring you the profit you seek.
The Facebook Business Suite is one that you need to explore and one that you need to master. It’s a one-stop-shop for all marketing and advertising needs. Understanding how it works is indeed a skill one has to get into to fully take advantage of what it can do for social media marketing.
